Equally as telling is that the series emphasizes “pain is universal and art is therapy.” The artists seem to mutually recognize that the internet is incredibly powerful in serving as a launching pad as well as an impairment due to the unrealistic expectations and invasiveness it enables. With all of these artists receiving their notoriety during the digital era, perhaps the most interesting exploration of the series is its recognition that the outlet that allowed them to rise to the top is both a blessing and a curse. Each episode has a distinct theme and explains why these contemporary artists play an important part in hip-hop’s history. He also lends his voice as the series’ narrator. At its core, Chery’s vision offers a genuine look into the current state of hip-hop and how it compares to the genre’s past. The supporting cast, featuring Pharrell Williams, Killer Mike, and Post Malone to name a few, all champion a different star of the series. RapCaviar Presents, an extension of Chery’s work with the “RapCaviar” brand at Spotify, chronicles the stories of Tyler, the Creator, City Girls, Roddy Ricch, Polo G, and Coi Leray.
His most recent venture is in executive producing RapCaviar Presents-a six-episode docuseries for Hulu. Chery has a natural gift for curation as evidenced by his success in helping bring awareness to countless up-and-coming artists who are now at the top of the charts. One of Chery’s key strategic initiatives at Spotify is curating the highly regarded “RapCaviar” playlist, which highlights the best of the constantly evolving hip-hop/rap genre. He is best known for his time at Apple Music as the Head of Artist Curation and his current role as the Creative Director, Head of Urban Music at Spotify. His career has seen success in digital content direction and executive editing for several media outlets ranging from XXL Magazine to BET. Before serving as an innovator at the leading music streaming services, Chery’s start was in journalism. We set out to make a show that was authentic, and I think we achieved authenticity with the topics we covered and how we approached them.” -Carl Cheryįor more than a decade, Carl Chery has been a pioneering force in the music industry. That was what I was thinking about during the making of RapCaviar Presents and was something that was constantly top of mind. A lot of times you see shows that reference hip-hop, and it doesn’t feel like it’s made by people that live/breathe it.
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